Your product is awesome. The pricing is reasonable for the value you receive as a subscriber, but please keep it that way. If you started jacking up your rates (unreasonably), I would be very unhappy with that. I am reliant on the availability of your service, now for sure! I have looked and I can't find anything else out there that's anywhere close to what VV offers. LOVE the entire timing system. I day trade now full time and I spend all day on my VV software. LOVE it! If VV went away, it would change my whole trading experience. Sounds silly, but I thought I should post this.