How to improve the VV website and materials by adding more women!
I think I've been over every page I think of your site.
It is well done. Congratulations. I've done my share of programming, and your site is rich and well integrated.
However, when it comes to promotional/marketing materials, you ONLY have men! They represent diverse cultures, which is good. But NO women?
Surely you realize that we trade, too. Do you have no usable testimonials from women?
In this day and age, I find it appalling that you don't integrate women into your marketing.
Your staffing is a tiny bit better. I see 2 women on the education team (of 13, or 18%). I get a weekly write-up from a woman, one of the women in the photo.
Your staff always tells me about a 'female Friday' presentation, "What can We Learn from Women in Finance?" Personally, I think that kind of material is silly. I want to learn from all people in finance. This reminds me of Kim Kiyosaki and her "women only" seminars...she just removed 49% of the population (per 2010 census) from her marketing. And no, nothing in it was only for women. Money is gender biased.
Why aren't there any women in the daily teaching rotation of your many presentations? If 26% of investors in the market are women (says Mar 2019 survey, pre-pandemic), shouldn't your presentations be led by women in something close to that percentage? There are more women than men in the country, according to the Census, and women are obviously your clients.
I hear about them asking questions in the presentations.
Please improve your numbers.
And no, I'm not a feminist. I live and breathe marketing and money.